Sheila Scarborough

Bastrop Texas USA: Create Content Once, Then Use it Across the Social Web

Mon, 15 Apr 2013 10:04:46 -0400

Bastrop Texas USA: Create Content Once, Then Use it Across the Social Web:

The following is a guest post by Sheila Scarborough, a guest speaker at the Governor’s Small Business Forum in Bastrop, Texas on April 18, 2013.

*****

Who the heck has time to deal with social media? YOU do, if you play your content-creation cards right.

The secret to success is to…

Looking forward to speaking at this event; here’s a step-by-step example taking one idea and creating lots of different kinds of online content from it….

bastroptxedc: Prepare to be inspired! This Governor’s Small...

Sat, 13 Apr 2013 14:20:51 -0400

bastroptxedc:

Prepare to be inspired! This Governor’s Small Business Forum is designed to teach communities and small business owners how to work together to create a consumer destination that will drive traffic and sales to local businesses and organizations. Please join us on April 18! Event hashtag is #BastropSBF

Jon Schallert is an internationally-recognized speaker and business expert specializing in teaching businesses and communities how to turn themselves into Consumer Destinations. Schallert speaks to thousands annually on his proprietary 14-step “Destination Business” process, which he developed over the course of nearly 30 years of working with independent business owners.

Jon’s Destination Business strategy has been used extensively by cities, towns, downtowns, shopping centers, retail chains, franchises, and independent entrepreneurs and owners. This strategy has the advantage of pulling a greater number of consumers, from a greater geographic distance, to a business, causing increases in sales and profits, while improving the marketplace where the business resides.

Schallert’s insights are frequently seen in national publications such as The Wall Street Journal, The Washington Post, and Entrepreneur Magazine. He is the only consultant in the world to receive the “Top Motivator” Marketing Award from Potentials Magazine. He is a member of the National Speakers Association, the International Downtown Association, and the National Main Street Network.

A powerful voice of reason in a culture of chaos, Dr. Rick Rigsby is a favorite among audiences worldwide. Whether he is motivating financial giants on Wall Street or fifth grade teachers at an elementary school—Rick Rigsby encourages and empowers audience members to become great people who do great things.

Dr. Rigsby now devotes his full attention to empowering people worldwide—from presenting leadership principles in Nigeria to speaking to Fortune 500 companies in the Americas, Europe and Canada. In high demand among educational, business and service organizations and a favorite among professional sports organizations including the PGA and the National Football League, Rick offers common-sense wisdom to those desiring to rise to greater levels of excellence.

Agenda

7:30 Registration

7:50 Opening Remarks

8:00 Presentation by the Texas Workforce Commission

9:00 Dr. Rick Rigsby, “Essence of Greatness”

10:30 Jon Schallert, “Building a Consumer Destination Business”

12:30 Lunch Buffet Catered By Southside Market & Barbeque

12:50 Presentation of Small Business Awards

1:00 Jon Schallert, “Building a Consumer Destination Business”

2:30 Break out Sessions with Jon Schallert*

2:30 Sheila Scarborogh, “Create Once, Use Many Times

3:30 Sarah Page, “Seeing is Believing: Using Visual Content in Your Social Media Marketing”

4:30 Closing Remarks

*Break out Sessions: “Individual Mentoring” - 10 minute bootcamps with Jon Schallert

This event was made possible through funds provided by the Governor’s Office and by contributions of the following valued co-sponsors: the Texas Workforce Commission, Bastrop Power & Light, Bastrop Economic Development Council, Bastrop Chamber of Commerce, Bastrop Main Street Program, Texas State University Small Business Development Center, the Small Business Administration, Elgin Chamber of Commerce, Smithville Chamber of Commerce and Bastrop County. The Texas State Small Business Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration. The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co–sponsors’ or participants’ opinions, findings, conclusions, recommendations, products, or services. All SBDC programs are nondiscriminatory and open to the public. Reasonable arrangements for persons with disabilities will be made, if requested at least two weeks in advance. Email: SBDC@txstate.edu | Phone: 512.610.0996.

Bastrop Texas USA: Seeing is Believing: Using Visual Content in Social Media Marketing

Sat, 13 Apr 2013 14:19:48 -0400

Bastrop Texas USA: Seeing is Believing: Using Visual Content in Social Media Marketing:

bastroptxedc:

The following is a guest post by Sarah T Page, a guest speaker at Governor’s Small Business Forum in Bastrop Texas on April 18, 2013.

Seeing is Believing: Using Visual Content in Social Media Marketing

You might have heard the phrase, “content is king”. This is just as true today…

One of my fellow speakers at the Small Business Forum April 18 in Bastrop, Texas.

Babblings: The Austin Blood Drive Tweetup

Fri, 01 Mar 2013 09:47:26 -0500

Babblings: The Austin Blood Drive Tweetup:

michellegreer:

“What’s wrong with them, Michelle?” she sobbed over the phone. “I was there all day and not one person signed up”.

There was nothing I could say to ease my sister’s pain. After spending her Sunday outside a church with a sign and a story, she couldn’t convince one person to donate blood…

My husband and I were proud to be a part of this blood drive organized through Twitter, but I didn’t really know the backstory….

utaustin: A New Building for a New EraJust in time for the...

Thu, 31 Jan 2013 21:35:16 -0500

utaustin:

A New Building for a New Era

Just in time for the spring semester, the new College of Liberal Arts building makes its debut. The 200,000 square-foot, glass and limestone structure will give more than 10,000 liberal arts students a place to call home for the first time in decades.

Not only is the building the newest landmark for the campus, it is also a model for innovative funding and cost-effective planning and design. The building was self-funded by the college - a first at UT - which means it was built without tapping legislative or UT System funding. Although final calculations are still pending, the total cost is projected to be $87 million, less than the project’s initial expected cost of $100 million. More about financing.

“Many new buildings today are described as innovative, but this building truly stands out as a model for cost-effective planning and design in the 21st century,” says Randy Diehl, dean of the College of Liberal Arts. “This space will be vital in our ongoing efforts to attract and recruit the highest-quality faculty and students.”

Among its many features, the building includes:

Smart classrooms with special attention to acoustics, sightlines, writing surfaces, seating and lighting

A skybridge connecting to the Student Activity Center, inviting traffic from all corners of campus

A spacious study lounge that offer views of the Waller Creek Greenbelt. Open to only liberal arts students, the space includes a student workroom and two study alcoves

Designated suites (located side-by-side) for two of the university’s most distinguished honors programs: Liberal Arts Honors and Plan II

An entire floor for the college’s Naval, Army and Air Force ROTC units

An ROTC suite with a shared heritage lounge featuring a Missing in Action Prisoner of War brick wall memorial - salvaged from Russell A. Steindham Hall

Collaborative faculty spaces and research labs for the Population Research Center, a world-renowned research unit in the fields of sociology and demography

It is expected to receive LEED Gold certification from the U.S. Green Building Council. More about sustainable design.

Comprised of 24 academic departments, two dozen centers, and 600-plus faculty members, the college has been spread across 30 buildings. This is the first time the college will have a home of its own since Old Main was torn down in the 1930s.

Written by Jessica Sinn. Photos by Sandy Carson.

shashib: Big Bend National Park, TX

Fri, 25 Jan 2013 08:38:44 -0500

shashib:

Big Bend National Park, TX

13 Things Destinations Need To Be Ready For In 2013

Thu, 24 Jan 2013 16:18:26 -0500

13 Things Destinations Need To Be Ready For In 2013:

gathandborden:

Right on time to kick-off 2013, I made a list of 13 things that I think destinations need to be prepared for. DISCLAIMER: These are not sure-fire predictions. Think of these more as tiny morsels of information to keep in your brain.

1. The evolving role of communications/marketing staff. Press releases, story pitches and travel writers are no longer the main focus of marketing communications departments. Now we’ve got social media, website management, in-house graphic design and creative direction, just to name a few, that our communications departments are responsible for. In this ever-changing media world look for more staff members to become chameleons.

Really smart stuff from a smart guy. Thanks, Gathan.

vintascope: Cannon Towels - 19391200 American Home on Flickr.

Wed, 12 Dec 2012 08:13:39 -0500

vintascope:

Cannon Towels - 19391200 American Home on Flickr.

Gathan D. Borden: 5 REASONS WHY YOUR DESTINATION ADVERTISING SUCKS

Wed, 12 Dec 2012 08:10:19 -0500

Gathan D. Borden: 5 REASONS WHY YOUR DESTINATION ADVERTISING SUCKS:

gathandborden:

The best way to encourage and persuade travelers to come visit your destination is through advertising. Nothing tugs at the heartstrings more of potential buyers than to be able to see the product that they are about to purchase, and in this case, nothing is more important than for the traveler…

What Gathan said!

europealacarte: World’s Largest Strawberry Tart in Dordogne,...

Fri, 07 Dec 2012 16:20:38 -0500

europealacarte:

World’s Largest Strawberry Tart in Dordogne, France

(via French Food Festivals | Dordogne Strawberry Festivals | Europe a la Carte Travel Blog)

philamuseum: The finished product of our ‘Craft Spoken Here’...

Sun, 15 Jul 2012 15:50:06 -0400

philamuseum:

The finished product of our ‘Craft Spoken Here’ yarnbombing!

Wages for Work

Fri, 13 Jul 2012 12:06:50 -0400

Most of my “regular job” paychecks I certainly earned, some I did not, but every invoice I send as an entrepreneur is definitely earned.

luckymag: theniftyfifties: Contestants in the 1956...

Fri, 13 Jul 2012 11:58:43 -0400

luckymag:

theniftyfifties:

Contestants in the 1956 Chiropractor’s Beauty Contest, 1956.

omg

Wait, WHAT? And they’re so perky, too.

"What happened to that child? We don’t know; neither the university nor the prosecutors got his name...."

Fri, 13 Jul 2012 11:56:55 -0400

“What happened to that child? We don’t know; neither the university nor the prosecutors got his name. We do know that a jury agreed that something terrible had happened to him in that shower. And we know that Sandusky would have realized that the boy could be a witness against him. How did he treat the boy afterward? Based on the pattern of victims, he was likely someone Sandusky go to know through Second Mile, which was meant to help vulnerable children who came from difficult homes. Apart from possibly threatening or intimidating the boy (something he did to other victims), did Sandusky, over the next years, do anything to shape the boy’s life, to make him less credible—to direct him to grow into the kind of man whom others might not believe? A push, a word, a bad choice at a key juncture: whoever that boy became, or never had a chance to become, Sandusky helped make him. So did Penn State.”

- Amy Davidson on The Freeh Report and Penn State’s Shame: http://nyr.kr/NukuLc (via newyorker)

raginggrannies: VIAGRA REVIEW BOARD Genius!

Sat, 17 Mar 2012 20:36:27 -0400

raginggrannies:

VIAGRA REVIEW BOARD

Genius!

parislemon: ANNOYING: The Article As A Slideshow

Wed, 30 Nov 2011 11:14:35 -0500

parislemon: ANNOYING: The Article As A Slideshow:

parislemon:

Matt Rosoff’s thoughts on Google becoming more like Microsoft should have been a provocative and effective article. Instead it’s a slideshow. Why? I have no clue.

Well okay, pageviews, clearly. But it’s still weird to see this type of story formatted this way.

Business Insider has…

#SoMeT Symposium: Tunica, Mississippi will host #SoMeT 2011!

Sun, 19 Jun 2011 20:14:59 -0400

#SoMeT Symposium: Tunica, Mississippi will host #SoMeT 2011!:

somet:

It is with great pleasure and excitement that we would like to announce the host of 2011 Social Media Tourism Symposium. Congratulations Tunica, MS!

All three finalists, which included Savannah, GA and Knoxville, TN – presented excellent proposals and each of the cities were more…

It’s Torchy’s Taco time at the South Austin Trailer...

Sun, 06 Feb 2011 13:56:00 -0500

It’s Torchy’s Taco time at the South Austin Trailer Park and Eatery.

#SoMeT Tourism Symposium: The #SoMeT Top Three

Mon, 07 Jun 2010 13:58:51 -0400

#SoMeT Tourism Symposium: The #SoMeT Top Three :

The Social Media on Tourism Symposium votes have been counted. We officially had 1,593 individual votes cast, with a total of 4,779 votes for individual destinations – as each voter had the option to pick 3 destinations [for where to hold this November 2010 conference.]

So, here are the top three - in order of votes received….

Sheila Scarborough http://www.sheilasguide.com

Tue, 18 Aug 2009 10:41:05 -0400

Sheila Scarborough

http://www.sheilasguide.com